Something to keep in mind when observing the Media and Politics

"Political advertising is effective...when it ties into an overall narrative"

-Mark McKinnon, a media strategist and former McCain adviser who worked for both of Mr Bush’s campaigns


Courtesy of The Financial Times
(http://www.ft.com/cms/s/0/42fae334-63f4-11dd-844f-0000779fd18c.html?nclick_check=1)